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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand's founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of b…

Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

AMSTERDAM, September 21, 2017 – Labbrand presented the results from a pioneering new digital research study at the renowned ESOMAR Congress 2017 held on September 10th-13…

Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

SHANGHAI, April 26, 2016 – Global leader Volkswagen unveiled a new sedan named PHIDEON at the 2016 Beijing Auto Show this month. PHIDEON is positioned as the new C segmen…

Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand's brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tail…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

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