JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Brand Strategy-Burger King Fragrances: Strategic or Silly?

Does the smell of a good hamburger make you salivate? Did you know you can have this scent around you all day long, simply by wearing it as a perfume? The idea may sound …

Brand Building on Singles’ Day: From Passive Participation to Active Interaction

As Singles' Day, once a lighthearted celebration, transforms into the world's largest shopping festival, the significance of brand building in this retail spectacle canno…

Color Research

Elevating TripAdvisor’s Brand Image: Brand Renaming for the World’s Largest Travel Website

TripAdvisor, the world's largest travel website, entered the Chinese market in 2009 under the local brand "DaoDao.com." As Chinese travelers began to interface more frequ…

Brand Experience: Experiential Barbie Concept Store Opens in Shanghai

If you strolled through Shanghai's bustling downtown, especially along Huaihai Middle Road, last Friday, it was impossible to miss the captivating sight of a new six-stor…

Blended Travel for Reconnecting in the Digital Age

As the world emerged from the pandemic, travelers and workers continued to welcome a more hybrid, blended living. In this issue of Labbrand Spotlight from Singapore, we e…

Amanda Liu

We are honored to assist Shiseido Group in creating a cutting-edge beauty brand. 流之律 [liú zhī lǜ] is a memorable name tinted with oriental charm, implicating the brand’s …

Expansion | Internationalization

Adapt branding for new markets and cultural differences, and for IPO ambitions.