JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Lanvin Group Rebranding Strategy and Brand Identity Transformation

Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent t…

Verbal Branding: How to Crack into Gen-Z’s World?

Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronger national self-esteem. They have gradually become…

Airbnb Brand Localization: Creating a Unique Chinese Brand Name and Visual Identity

In the competitive Chinese market, Airbnb faced challenges in successfully establishing its brand and conveying its travel philosophy to local consumers. Labbrand, levera…

QUIKSILVER Chinese Brand Naming

Labbrand created the QUIKSILVER Chinese brand naming for Quiksilver, building on brand awareness with attributes of lifestyle, fashion and adventure to Chinese consumers.…

Brandvertising

Chopard Launched the Chopard Chinese Name for Alpine Eagle Collection Created by Labbrand

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxu…

DS Auto Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique auto brand experience. INSPIRIT UNIQUE SENSOR…

Innovation Pipeline Roadmap