Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Client Testimonials Detail
Contact Us

Continental in China: Amanda Liu

Explore the journey of Continental in China as Labbrand extends its expertise to localize brand strategy and identities for Thomas Cook. Amidst collaboration, witness the passion and dedication of the Thomas Cook team, coupled with Labbrand’s profound expertise in the travel industry. Together, they pave the way for Thomas Cook’s success in the dynamic Chinese market, marking a strategic milestone for Continental in China.

This collaborative venture goes beyond strategic alignment—it represents a harmonious fusion of cultures, where Labbrand’s intricate knowledge of the Chinese market intertwines seamlessly with Thomas Cook’s global legacy. The localization efforts not only ensure a cultural resonance but also serve as a testament to Continental’s commitment to meeting the unique needs and preferences of Chinese consumers.

As the brand strategy unfolds in the vibrant Chinese landscape, Labbrand’s expertise in navigating cultural subtleties ensures that every aspect, from visual identities to messaging, resonates authentically. The passion and dedication witnessed in the Thomas Cook team during this collaboration underscore a shared commitment to excellence and customer satisfaction.

In the evolving travel industry of China, this partnership sets the stage for Continental to not only establish a strong foothold but also to thrive amidst the complexities of this diverse market. The synergies between Labbrand and Thomas Cook promise a narrative that goes beyond mere brand localization—it’s a narrative of cultural understanding, strategic foresight, and a shared vision for success in Continental’s journey in China.

In conclusion, the collaborative efforts between Labbrand and Thomas Cook in localizing brand strategy and identities for Continental in China epitomize a harmonious synergy of expertise, dedication, and cultural understanding. This strategic partnership goes beyond adapting to the nuances of the Chinese market; it signifies a commitment to creating an authentic and resonant brand narrative.

Labbrand’s proficiency in navigating the intricacies of Chinese culture, combined with the passion and dedication demonstrated by the Thomas Cook team, lays a solid foundation for success. This journey is not merely about localized strategies; it’s about crafting a narrative that seamlessly integrates global excellence with a deep appreciation for the uniqueness of the Chinese market.

As Continental ventures into the dynamic landscape of China, this collaboration stands as a testament to the brand’s adaptability and commitment to meeting the evolving needs of Chinese consumers. Together, Labbrand and Thomas Cook pave the way for Continental’s success in China, marking a significant milestone in the brand’s journey and leaving an indelible mark on the vibrant tapestry of the Chinese travel industry.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Alva Lv

We have a good longstanding collaboration with HFC and are delighted to see the sustainable innovative efforts that HFC has made in the snack category. This time, we had …

Imke Kastka

“Labbrand’s passionate team has helped us to not only launch a powerful website that is true to our brand philosophy, easy to navigate and simply breathtakingly beautiful…

Kevin Gentle

Innovation in the economy hospitality market is a very complicated exercise. Creativity must acknowledge and compose with concrete operational challenges that are often o…

Imke Kastka

Working with such a professional team has been an inspiration throughout the entire project, and beyond.

Nespresso Brand Team

In 2022, we continued collaboration with Labbrand who created the product names for 4 hero products in Chinese. Among these, Lattissima One is the first coffee machine th…

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

Alva Lv

“What’s special about Omega Plus is that it makes pet food that’s 100% natural using New Zealand King Salmon as the number one ingredient. So, one of our key challenges i…

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2024 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

把握行业前沿趋势,了解品牌创新领域的最新动向。

我们将按照本隐私政策收集、处理及披露您的信息。

欢迎添加企业微信,与我们沟通您的品牌需求

欢迎添加企业微信,与我们沟通您的品牌需求

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject