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Alva Lv

What Graphcore doing is ground-breaking, so does the Chinese brand name. 拟未 [nǐ wèi] strongly brings the connotation of artificial intelligence. It feels grand and visionary, just like a blueprint to construct the future. We believe the new name will certainly help the brand to achieve greater success in China market.

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Brad Yao

It was a pleasant and inspirational experience working with the Labbrand team.  They brought to life the distinct vibes of 29 cities from across China through their creat…

Brian Hendricks

Entering China market is a strategic move for us and we are very happy with the branding agency we chose. Together with Labbrand, we are confident in building a solid bra…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

Judy Wang

As the guests said, ‘it may be easy to create a brand name, but it’s extremely difficult to do it well.’ - It’s because each brand name is the combination of sound, meani…

Professor Dr. Peter Zec

Congratulations on this great achievement! Never before have so many companies and agencies faced the professional judgment of our international jury as this year. The fa…

Alva LV

Our long-standing partnership with Ferrero has been filled with wonderful memories. With the launch of Nutella’s new Chinese name ‘意榛滋’ and the three new product names, w…

Sheryl Yang

We’re at the crossroads of brand portfolio premiumization, with the collaboration with Labbrand, we paved the road for the long-term growth of brands in the category matr…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

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