JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Brand Book and Style Guide

Product Placement in China: A Branding Opportunity

Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand…

Labbrand’s Expertise in Crafting 领英 (Lĭng Yīng) – LinkedIn’s Chinese Brand Name and Market Triumph

Unlocking Success: Labbrand's Expertise in Crafting LinkedIn's Chinese Brand Name Labbrand achieved a significant milestone by successfully creating 领英 [lĭng yīng], a Chi…

Unlocking TikTok’s Brand Positioning: The Fantastic World of TikTok

Launched in September 2016 by the Chinese Internet company Bytedance, TikTok has swiftly risen as a social platform for creating and sharing short videos. This app empowe…

Alva Lv

Come As You Are' is an invitation for people to share their identity while "天生自在" [tiān shēng zì zài] not only captures the brand essence but also advocates the bold decl…

Brand Applications

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Blended Travel for Reconnecting in the Digital Age

As the world emerged from the pandemic, travelers and workers continued to welcome a more hybrid, blended living. In this issue of Labbrand Spotlight from Singapore, we e…