Labbrand is honoured to have won a total of 9 awards at the 2022 Transform Awards Asia! This year, Labbrand has won 2 Gold, 1 Silver, 4 Bronze and 2 Highly Commended prizes in 9 categories. This has certainly become one of our highlights in 2022, a remarkable achievement on the 17th anniversary of Labbrand, and also an amazing ending for us in 2022.
Established in 2009, the Transform Awards is a celebration of the indispensable talent that exists within the branding sphere. Transform Awards Asia is the only awards programme awarding the best brand work in the region, it recognises excellence and reward innovation in branding.
Client: Lanvin Group
Category: Best Brand Evolution (Corporate)
Labbrand helped Fosun Fashion Group evolve and elevate its brand to Lanvin Group—and help crystalize its vision and ambition to expand its impact on the global stage by a precise capture of Lanvin Group’s vision and positioning and translate that into a visual system that can speak to audiences around the globe.
Client: Nespresso S.A.
Category: Best Naming Strategy
Labbrand has created the Chinese nicknames for Lattissima One (coffee machine) and 3 capsule coffee product lines, as well as the Chinese name for its new product line Vertuo, to bring the brand closer to target audiences. The resulting names have connected with Chinese audiences and helped to affirm Nespresso’s leadership in the premium coffee market in China.
Client: Lanvin Group
Category: Best Use of a Visual Property
Client: Lanvin Group
Category:
● Best Use of Typography
● Best Implementation of a Brand Development Project
● Best Visual Identity from the Retail Sector
By precisely capturing Lanvin Group’s vision and positioning, Labbrand helped Lanvin Group translate them into a visual system that can speak to audiences around the globe.
Client: H&H Group
Category: Best Brand Consolidation
Labbrand defines the holistic approach and direction for evolving Dodie’s all current and future product lines, bringing to life the brand elements of Dodie: Supreme Quality, French Style and Spirit, and Softness to truly connect with the younger generation of moms.
Client: CYPHANT GROUP
Category: Best Naming Strategy
Labbrand developed the CYPHANT GROUP name to support the company’s ambition to create a comprehensive science and technology product portfolio.
Client: H&H Group
Category: Best Creative Strategy
By introducing a new visual language and architecture with the IP anchor point of the brand icon Valentin the Rabbit, Labbrand brings to life the brand elements of Dodie: supreme quality, French style and spirit, and softness to truly connect with the younger generation of moms.
Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com
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