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Branding is about building perceptions in the minds of customers and knitting those perceptions into a unique brand iden…
In 1949, a man named Frank MacNamara was dining in a restaurant in New York City when he realized he was without his wal…
There is no shortage of research on the Blockchain and its implications for disrupting current technologies. Indeed, whi…
This article is part 1 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-bu…
A global consumer goods brand was facing a challenge: Chinese companies were “innovating” much faster than their multina…
A FMCG Market Entry Research for “Es Teh” With a rumbling tummy, I took a seat in one of the restaurants that serves mou…
Exploring Naming Trends in the Automotive Industry: Insights from the 2017 Shanghai Auto Show Featuring the theme of “Co…
The following article is part of our ‘Naming for Gaming’ series, where we uncover English and Chinese naming trends that…
The Segmentation Landscape in China Always connected, eyes and fingers on a phone: the complete integration of digital i…
At a recent research training boot camp, we found ourselves in the company of seasoned international market researchers,…
As Uber reshaped transportation dynamics globally in 2011, its influence echoed in the Asian market, giving rise to simi…
In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand comm…
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