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In the dynamic landscape of the Chinese auto industry, the question of "How can I best imprint my brand image into the c…
As you meander through the vibrant streets of Shanghai, a dichotomy of brand names unfolds: some elegantly scribed in Ch…
Do Chinese perceive organic/natural products the way Westerners do? What are the real motivations and driving forces beh…
Discrepancies between the way a brand presents itself—brand identity—and how it is perceived—brand image—can significant…
As environment-friendly cars become an increasingly important market segment, more and more companies are heavily invest…
The massive potential for retail businesses in China is no surprise to anyone—least of all prestige brands. After years …
Crafting a powerful tagline is a crucial aspect of verbal branding. Take Nike's iconic "Just Do It," for example—a succi…
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of…
In China's fiercely competitive auto market, boasting 102 existing brands, the landscape is evolving with the introducti…
With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, C…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
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