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The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity…
THE MILLENNIAL IDENTITY In the realm of brand strategies, the word “Millennials” is supposed to describe the generation …
Decoding McDonald’s Brand Strategy Evolution: A Global Transformation for the Times Explore the strategic shift at McDon…
Does the smell of a good hamburger make you salivate? Did you know you can have this scent around you all day long, simp…
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