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There are few bigger Apple fan boys than brands, and when it comes to effective brand strategy, Apple has been a game-ch…
Are brand websites dead? This would seem like an odd question to ask at a time when we interact more and more with brand…
In a recent development, Apple engaged in a $60 million settlement with Proview, a Chinese electronics company, over the…
Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the co…
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”（bì yìng）. …
China Mobile starts to use the brand new logo of its “3G” business. The new slogan “G3, leading the new life of 3G times…
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