Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
In brand research and marketing, there is always a new buzzword on the block: biometrics, neuromarketing, big data, and …
Exploring Chinese Brand Naming: The Uniqueness of LEGO Yesterday as browsing through a fashion magazine, I stumbled upon…
Despite considerable heritage and success, sometimes brands quite simply need a brand lifter: a rejuvenation that allows…
Internal branding remains a critical differentiator for companies aiming at enhanced success, growth, and loyalty. Despi…
In recent weeks, the #ALSIceBucketChallenge has taken social media by storm, spearheaded by former Boston College baseba…
We have delved into and comprehended the intricacies of Chinese culture, translating our insights into actionable brand …
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
SIAL Group, a leading Food & Beverage industry trade organizer globally, has recognized Changyu, a prominent Chinese…
BMW, the renowned German luxury car manufacturer, is set to broaden its electric vehicle (EV) portfolio under the "Proje…
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 wo…
The latest and biggest Adidas store worldwide has opened from more than a month already. Its location? Beijing, of cours…
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