Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
THE MILLENNIAL IDENTITY In the realm of brand strategies, the word “Millennials” is supposed to describe the generation …
We have delved into and comprehended the intricacies of Chinese culture, translating our insights into actionable brand …
Navigate potential brand pitfalls in the Chinese market by leveraging imported products' quality, foreign brand legacies…
Ensure the longevity of your brand name in China by mastering trademark registration—a pivotal step for both global gian…
When it comes to trademark, it is a continuing battle in China. In May 2013, the 5-year trademark dispute between sports…
In this comprehensive report on brand marketing strategies, we consistently refer to the terms “teenagers” and “post 90s…
In a recent development, Apple engaged in a $60 million settlement with Proview, a Chinese electronics company, over the…
With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, C…
Decoding Brand Strategy: Unveiling the Impact of Market Imitation In our latest post, 'Steal the Brand, Steal the Market…
Amidst the allure of Southeast Asia for Chinese travelers, a new option may be on the horizon. After years of promoting …
We have previously talked about the top brands in terms of brand value both worldwide and in China, but we have never ta…
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