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Dong Mingzhu, Chairperson and President of GREE, recently went on the real-life show “Workplace Newcomers”, which caused…
Over the past few decades, the perception of banks has evolved from simple institutions for saving and loaning money to …
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
Anta Sports Products Limited, in collaboration with the Chinese Olympic Committee, orchestrated the Anta Award Clothing …
To promote their brand with both domestic and foreign audiences, China Eastern Airlines became the only airline partner …
Ben & Jerry’s, the iconic American ice cream-maker, has consistently maintained a distinct and memorable brand posit…
Exciting developments for iPhone users and street art enthusiasts: Adidas unveiled its Urban Art Guide for iPhone in Mar…
The Guangzhou Wine Company, AWA Wine Co. Ltd., strategically cultivates brand awareness through impactful marketing alli…
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 wo…
If you strolled through Shanghai's bustling downtown, especially along Huaihai Middle Road, last Friday, it was impossib…
Unlocking Success: The Power of Brand Localization in Global Expansion As the world economy continues to globalize, nume…
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