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In recent weeks, the #ALSIceBucketChallenge has taken social media by storm, spearheaded by former Boston College baseba…
In the summer of 2013, US based cosmetic herbal skincare brand WEI Beauty celebrated the launch of its WEI and WEI to go…
There are few bigger Apple fan boys than brands, and when it comes to effective brand strategy, Apple has been a game-ch…
Dong Mingzhu, Chairperson and President of GREE, recently went on the real-life show “Workplace Newcomers”, which caused…
In April 2013, Chinese e-commerce giant 360Buy announced that its domain name would officially change to JD.com with a n…
In a noteworthy example of co-branding, the renowned Italian sparkling mineral water brand, San Pellegrino, has collabor…
Decoding McDonald’s Brand Strategy Evolution: A Global Transformation for the Times Explore the strategic shift at McDon…
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of…
In China's fiercely competitive auto market, boasting 102 existing brands, the landscape is evolving with the introducti…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
SIAL Group, a leading Food & Beverage industry trade organizer globally, has recognized Changyu, a prominent Chinese…
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