JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Gold, Dragons, Chips and Trips: The Semiotic Future of Credit Cards

In 1949, a man named Frank MacNamara was dining in a restaurant in New York City when he realized he was without his wallet. With no way to pay for his dinner, the idea o…

Sheryl Yang

We’re at the crossroads of brand portfolio premiumization, with the collaboration with Labbrand, we paved the road for the long-term growth of brands in the category matr…

Jason Wang

Glad to see the great launch of NesQino, and the hot buzz the brand is widely gaining among consumers. We were impressed by the innovative spirit of Nestlé during the nam…

Market Research

Elements in China Cultural Design: An Opportunity for Innovation through Mix and Match

Chinese elements are easily recognizable, highly differentiated, and connected to cultural characteristics. They are signified in arts, ideology, lifestyle, and more. Som…

CeraVe Chinese Brand Naming

Labbrand worked with CeraVe to create the Chinese brand name 适乐肤, bringing products that are simple, soothing and friendly to all skin type to Chinese consumers. CeraVe w…

Axent Chinese Website: Axent Brand Website Creation

Axent Chinese Website - INNOVATE DNA WITH SWISS HERITAGE Discover the answer with Axent Chinese Website – a strategic move by a local OEM in the intricate landscape of Ch…

Brand Experience: Experiential Barbie Concept Store Opens in Shanghai

If you strolled through Shanghai's bustling downtown, especially along Huaihai Middle Road, last Friday, it was impossible to miss the captivating sight of a new six-stor…