JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

欧莱雅

Platform Branding: Decoding Positioning to Understand the Secret Source of Success

Discussions around platforms such as Alibaba, Facebook, Google and more have been some of the hottest topics in the world. Through those discussions the platform business…

ROCA Chinese Market Strategy

ROCA, a venerable bathroom brand with a century-long legacy hailing from Barcelona, Spain, has established a robust commercial presence spanning across 135 countries. In …

Labbrand Creates Food Product Name in Chinese for HARIBO

SHANGHAI, 23 OCTOBER, 2017 – HARIBO, world’s renowned confectionery brand from Germany, has introduced 3 new products in China carrying the food product name created by L…

Brand Identity in Streetwear: Is It Really Worth the HYPE? What Gen Zs Are Talking About

Trends come and go, but there is one that is here to stay. Experience the transformative influence of "hype" streetwear, a burgeoning trend reshaping the fashion industry…

Labbrand Creates Chinese Brand Name For Graphcore

Graphcore is a British semiconductor company that develops accelerators for AI and machine learning. It aims to make a massively parallel Intelligence Processing Unit tha…

Brand Tagline

How is Brand Tagline different from the Campaign Theme?  The brand campaign theme is customized according to seasons, festivals, hot trends, etc. It can achieve quic…

Labbrand Launches MADJOR to Empower Digital Brand Transformation

SHANGHAI, October 11, 2016 – Labbrand, the leading China-originated global brand consultancy, launched MADJOR, a new brand specializing in digital brand transformation. S…