JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Auto Brand Positioning of Aston Martin: Power, Beauty, Soul

In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston Martin, the luxury car known as the ride of James B…

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

Amanda Liu

We are honored to assist Shiseido Group in creating a cutting-edge beauty brand. 流之律 [liú zhī lǜ] is a memorable name tinted with oriental charm, implicating the brand’s …

The Success of MollyBox: Unique Chinese Brand Positioning in Pet Care Market

Pet care start-ups are not a new thing. As people spend more money on pet-related products, the pet market has been growing strong. According to a 2018 report by Grand Vi…

Elements in China Cultural Design: An Opportunity for Innovation through Mix and Match

Chinese elements are easily recognizable, highly differentiated, and connected to cultural characteristics. They are signified in arts, ideology, lifestyle, and more. Som…

Branding Tech Companies: Snap’s Brand Innovation

This article is part of our “branding tech companies” series, where we take a closer look at technology brands around the world, offering insights on their most impactful…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

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