JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

How Brands Find the Way to Our Hard-Wired Brains: Semiotics for Strategic Brand Communications

In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand communications. Our previous semiotics article delves …

Brand Lifter: Give Your Brand a Lift – Guinness and the Inspiration of the Dark Side

Despite considerable heritage and success, sometimes brands quite simply need a brand lifter: a rejuvenation that allows the brand to profit from new opportunities, such …

Product Name Analysis: Estée Lauder

In the realm of cosmetics, crafting effective Chinese product naming is crucial for international brands like Estee Lauder. These names must seamlessly convey the product…

What CIIE Tells Us About Today’s Chinese Market and Consumers

The 6th China International Import Expo (CIIE) is set to take place from November 5th to 10th, 2023 at the National Exhibition and Convention Center in Shanghai, with par…

Betty Wang

Ever since 2016, Shui On Land has been rolling out a series of market plans including light-asset transformation, reserves increase, asset management enhancement, etc. An…

Brand Character Design

Fragmented Time in China: How Chinese Spend 3.9 Hours on Smartphones Every Day

Fragmented Time in China is a unique phenomenon defined by consumers as the numerous instances during the day when there's free time to spare – whether waiting for someon…

Labbrand Hosts Event to Uncover How Brands Can Leverage Social Media Big Data

SHANGHAI, September 2, 2016 – Labbrand hosted a LABSquare breakfast seminar themed “The Myth and Reality of Big Social: Leverage Social Big Data to Elevate Your Brand Str…