JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Taste Research

Local Market Research: Bebelac Brand Territory And Research Testing

Explore the realms of local market research as we delve into Danone's strategic journey. In 2017, Danone revealed a refreshed logo and its inaugural company signature: "O…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Labbrand Group’s Director Invited as the Expert Judge for Visual Awards 2023 at the 4th Pet Industry Innovation Summit 

The 4th Pet Industry Innovation Summit (PIIS) concluded successfully on January 12, 2024, in Shanghai. The event kicked off with the Visual Awards 2023, an aesthetic comp…

Malaysia05

Decoding the Naming and Packaging Strategies of 7 Notable Celebrity Beauty Brands

Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how can star power be channeled into brand power? Let’s…

LAB TALK Event Series Are Now Open for Registration

In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​ On the theme of “breakthrough”, Labbrand G…

Chinese Product Name Creation for Nespresso’s New Product Line Vertuo

Labbrand, a leading branding agency, undertook the task of product naming for Nespresso's latest product line, Vertuo, in China. The result was the Chinese verbal identit…