JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Vladimir Djurovic

We are excited to have our work recognised by the Red Dot Awards. I would like to express my sincere our outstanding team and loyal clients with whom we partnered to crea…

联合利华

Labbrand Wins 7 Awards at Transform Awards Asia Pacific 2017

HONG KONG, December 14, 2017 - Labbrand celebrated remarkable wins last week in Hong Kong at this year's Transform Awards Asia Pacific. Its excellent work in branding was…

Art of Naming: What Most People Overlook in Development of Brand Names

Crafting Distinctive Brand Names Have you entered a room, called out “Jason” and had more than one person turned towards you? Have you ever wished your name is one of its…

Alva Lv

What Graphcore doing is ground-breaking, so does the Chinese brand name. 拟未 [nǐ wèi] strongly brings the connotation of artificial intelligence. It feels grand …

What is Brand Portfolio Strategy and How to Optimize It

We live in a world of brands. Corporations, products, not-for-profit organizations, celebrities, politicians, nations, tourist destinations, movies, and more, can now all…

Season Fu

We enjoyed the whole process with Labbrand’s team and were impressed by their high-quality work and professional attitude. Our top choice name 樽乐加 [zūn lè jiā] embodies t…

Name Analysis: Case Studies from Sportswear and Fashion

Does your Chinese brand name mean what you want it to? As we have discussed before, choosing an appropriate Chinese name can be a big challenge for foreign brands. In thi…