As Head of Market Research, Myriam guides clients with strong and inspiring insights and consumers’ point of views.

Passionate about finding human and consumer insights, she makes sure those can be used in the most compelling and thrilling way, to better express and articulate brand positionings and create and launch the best products.

Prior to Labbrand, Myriam has spent 10+ years working as a Market Research Director for major research companies (Brainvalue), media agencies (Publicis Media) and clients (Fnac, Chambre de Commerce et d’Industrie). She worked for various sectors such as services, FMCG, health and luxury on branding, shopper and communication subjects

Myriam holds a Master degree in Sociology and Market research applied to consumption, media and communication problematics.