Product Naming 

Pain Point A product name identifies a specific product or service and could be as generic as an outright descriptor. But when it comes to product and brand recognition, …

Chinese Brand Naming

Pain Point  Most international brands entering China face the critical challenge of creating a good Chinese name. Chinese consumers prefer to call a brand in Chinese…

Alphabetic Naming

Pain Points  After achieving success in the home market, many Chinese brands start expanding overseas. Having an authentic brand naming strategy is the first step to…

Naming System and Nomenclature Creation

How is Naming System different from Brand Architecture?   A naming system differs from a Brand Architecture that answers the question of What is the relationshi…

M&A Brand Naming

With our expert team and signature naming methodology we ensure that every brand we work with achieves the most effective and memorable verbal branding for long term succ…

Renaming

How is Rename Different from Rebrand? Simply put, rebrand is more than rename. While renaming usually is an integral part of a larger rebranding, many rebranding efforts …

Name Story Development

Chinese Corporate Brand Naming

We offer comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, regis…