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Ray Ju

We are thrilled to collaborate with Supplyframe on this naming project. The final name not only reflects the key brand characteristics of Supplyframe but also delivers in a way that’s culturally relevant for the China market.

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Judy Wang

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We do have very high expectations for Nespresso Chinese naming. Under this context, 浓遇 [nóng yù] stood out among all the others with a vivid storytelling charm …

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