Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR


Warning: Undefined array key 0 in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/single.php on line 8

Warning: Attempt to read property "term_id" on null in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/single.php on line 8
Home Chinese Brand Naming Strategy in Globalization 2023081508462792

Warning: Undefined array key 0 in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/tags-left.php on line 4

Warning: Attempt to read property "term_id" on null in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/tags-left.php on line 4
Contact Us

2023081508462792


Warning: Undefined array key 0 in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/shar-back.php on line 3

Warning: Attempt to read property "term_id" on null in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/shar-back.php on line 3
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.


Warning: Undefined array key 0 in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/random-article.php on line 3

Warning: Attempt to read property "term_id" on null in /opt/test.en.labbrand.comma.news/wp-content/themes/labbrand/template-parts/single/random-article.php on line 3

Related Article




JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Carmen Lam

Labbrand had demonstrated a good understanding of our customers’ needs and was knowledgeable as well as professional throughout the development process, resulting in an i…

How Perfume Brands Can Jump-Start the Chinese Perfume Market

With the rise of disposable income and the development of a thriving consumer culture, spending on products related to personal appearance in China has skyrocketed over t…

Naming System and Nomenclature Creation

How is Naming System different from Brand Architecture?   A naming system differs from a Brand Architecture that answers the question of What is the relationshi…

What is Unique About Japanese Naming

The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity in its history, language, and traditions. But wha…

Labbrand Wins Luxury Lifestyle Awards 2024: Best Luxury Brand Experience Consultancy in Southeast Asia

LABBRAND has won Luxury Lifestyle Awards 2024 for Best Luxury Brand Experience Consultancy in Southeast Asia.

Chinese Brand Naming Trends in the Modern Age

Amidst the rapid evolution of China's economy and the flourishing global commerce, a wave of new business forms and technologies has emerged. From the dynamic sharing eco…

B2B2C Branding: Why the End Consumer Matters

Business to business communication models are changing. In a space that has historically relied on product specs, technical jargon and raw data to drive sales, many B2B b…

Dede Chan Brignoli

We are delighted to unveil the Chinese name 美遴世 (Mei Lin Shi) for Mytheresa which perfectly captures our enduring quest to find the finest edit in luxury, through careful…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2024 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

把握行业前沿趋势，了解品牌创新领域的最新动向。

我们将按照本隐私政策收集、处理及披露您的信息。

欢迎添加企业微信，与我们沟通您的品牌需求

欢迎添加企业微信，与我们沟通您的品牌需求

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject