JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Name Analysis: Chinese Indigenous Brands with Foreign Names

In recent years, a discernible shift has emerged in the consciousness of Chinese companies, indicating a heightened awareness and understanding of the paramount significa…

Unilever China Innovation – OMO and Comfort Leading Brand Innovation in the Chinese Fabric Care Market 

Unilever, teaming up with Labbrand, dove into a journey of brand innovation with a focus on brand innovation to bolster its fabric cleaning and conditioning powerhouses, …

GINA LI

More than 15 years of experience in Business Innovation Strategy for Enterprise and Entrepreneurship, with expertise in innovation culture, end-to-end innovation developm…

Alva Lv

What’s special about Omega Plus is that it makes pet food that’s 100% natural using New Zealand King Salmon as the number one ingredient. So, one of our key challenges is…

CeraVe Chinese Brand Naming

Labbrand worked with CeraVe to create the Chinese brand name 适乐肤, bringing products that are simple, soothing and friendly to all skin type to Chinese consumers. CeraVe w…

广发证券

The Change from Twitter to X: What Will Larry Sing Tomorrow?

1. The Buzz The renaming to X has made headlines in 2023.  Most of the media have stated that there was just a name change but not a clear change about what was the …

Alva Lv

The collaboration with the Mytheresa team has been exciting and memorable, and both the German and Chinese management teams were deeply involved in the selection and crea…