JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

推特

Voya Branding in China: Voya Bilingual Brand Name and Brand Identity Creation

Voya Financial, a New York-based financial, retirement, investment, and insurance company, has introduced its Chinese brand identity to target the expanding Chinese commu…

Magazine Design: SPD Names Bloomberg Businessweek Magazine of the Year

In May 2012, the Society of Publication Designers (SPD) revealed its annual winner of the "Magazine of the Year" award, putting the spotlight on exceptional 'Magazine des…

Verbal Branding: How to Crack into Gen-Z’s World?

Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronger national self-esteem. They have gradually become…

Labbrand Presents at the Food and Beverage Innovation Forum on Packaging Design in the F&B Sector

SHANGHAI, May 3, 2016 – Labbrand CEO Vladimir Djurovic was invited to speak at the Third Food & Beverage Innovation Forum held in Shanghai on April 20-22. Addressing …

How Labbrand created the product nickname for Nespresso’s iconic coffee machine

Summary Labbrand successfully developed memorable and meaningful Chinese product naming for Nespresso's capsules and Lattissima One coffee machine. By leveraging creative…

Brand Awareness: Who owns “App”? The battle for generic names for brands

Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the company's history. Subsequently, the introduction of…

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…