JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Club Med: Luxury Hotel Brand Creation

Labbrand helped Club Med bring this new definition of luxury hotel brand creation to China and go extra miles to JOYVIEW BY CLUB MED. Club Med is a French resort chain op…

Apple’s Brand Strategy Analysis: Is it Losing its Luster in the Market?

The recent Apple launch event, held on March 21 at its Cupertino, California headquarters, has been described as "boring," "disappointing," and "plain." This unexpected r…

Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

SHANGHAI, October 23, 2018 – Explore the pinnacle of naming excellence as Covestro, the German polymer materials manufacturer, unveils its new class of thermoplastic comp…

Kidsland Brand Design Rejuvenation

Using a strategic approach, we helped Kidsland on brand design rejuvenation of its brand identity and implement it in a systematic and efficient way. Founded in 2001, kid…

Brand Architecture: Should Everything be Branded on its Own?

This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architecture strategies that guide brand growth. Overwhelming…

Naming Acronyms

In the dynamic landscape of brand naming, acronyms have emerged as a notable trend, exemplified by familiar entities such as CD (Compact Disc), NBA (National Basketball A…

Foresight Research or Prospective Research

Brand Positioning of Luckin Coffee: When an Internet Business Goes into Serving Coffee

In May 2018, Luckin Coffee swiftly gained prominence in China's Tier 1 and Tier 2 cities. Founder and CEO Zhiya Qian declared an ambitious plan in an interview, stating, …