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Considering that 70% of the global population don’t produce the enzyme lactase to properly break down lactose - the suga…
The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
In the Digital Age, Unveiling FMCG Brand Naming Trends In recent years, consumer behavior, language style, and even soci…
This article is part 2 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-bu…
Branding is about building perceptions in the minds of customers and knitting those perceptions into a unique brand iden…
A FMCG Market Entry Research for “Es Teh” With a rumbling tummy, I took a seat in one of the restaurants that serves mou…
In the midst of sweeping uncertainty, both in newsfeeds and everyday life, individuals find themselves influenced by ant…
Fragmented Time in China is a unique phenomenon defined by consumers as the numerous instances during the day when there…
This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architectur…
When consumers step into a supermarket, they face sensory overload: dozens of displays with multiple brands. Which noodl…
World famous luxury brand Louis Vuitton (LV) was awarded 14.5 million won ($12,500 USD, or 83,000 RMB) this April in a l…
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
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