Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
In previous decades, breaking into the Chinese market felt as challenging as conquering the Great Wall for many companie…
Branding is about building perceptions in the minds of customers and knitting those perceptions into a unique brand iden…
As Uber reshaped transportation dynamics globally in 2011, its influence echoed in the Asian market, giving rise to simi…
Fragmented Time in China is a unique phenomenon defined by consumers as the numerous instances during the day when there…
This article is part of our “branding tech companies” series, where we take a closer look at technology brands around th…
This article is part of our “branding tech companies” series, where we take a closer look at technology brands around th…
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
The recent Apple launch event, held on March 21 at its Cupertino, California headquarters, has been described as "boring…
Multi-branded strategy in French telecommunications echoes the industry trends observed in automotive. As the automotive…
In a revolutionary move on August 10th, 2015, Larry Page announced Google's brand architecture transformation, creating …
In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-e…
In late June, Microsoft strategically 'revived' its adored chat robot XiaoBing (小冰) in China, making waves on Sina Weibo…
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