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A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
Navigating Uncertainty: Crafting a Post-Crisis Brand Strategy amid the Ongoing COVID-19 Pandemic As the global effort to…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
In recent times, the mention of "sustainability" has surpassed even popular cultural references like Marvel and Avengers…
The best way to describe branding innovation today is like exploring the jungle. Usually, consultants have a certain fre…
This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which…
When optimistic announcements are made about mergers & acquisitions with 13 billion dollar price tags, there is no s…
At a recent research training boot camp, we found ourselves in the company of seasoned international market researchers,…
In the global travel and hospitality industry, Chinese tourists have solidified their position as a formidable force. Th…
Workshops. They have been around for ages and used in companies for years, but are now elevated to a buzzword and even a…
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
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