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The World's Most Expensive Blue was Acquired. In November last year, the American-born luxury branding Tiffany…
In the information age we live in today, marketing strategies are plentiful and diverse. Today, brands often leverage th…
Discover proactive strategies for brand resilience in the fashion world. Sensitivity training and diversity hires respon…
The images of visionary brand leaders gracing the covers of Fast Company and Forbes have begun to reveal a darker side t…
In the contemporary landscape, leveraging social media is imperative for brand marketers. Beyond the traditional return …
The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which…
When it comes to brand strategy, it's important to move beyond traditional gender segmentation and broaden our perspecti…
As Singles' Day, once a lighthearted celebration, transforms into the world's largest shopping festival, the significanc…
In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand comm…
This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architectur…
This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architectur…
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