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This article is part of our “branding tech companies” series, where we take a closer look at technology brands around th…
Unlock the power of 'Social Brand Equity' with Airbnb, recognized with a prestigious Gold in the Instagram category at t…
In our previous issue, we highlighted the advantages of B2B businesses expanding their reach to focus on end-users. Now,…
Experience the power of sonic branding with Xbox's iconic audio signature. As the black Xbox One controller triggers the…
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
Global Branding Agencies and B2C brands worldwide recently gathered at a singular event. The backdrop: Nobu Eden Roc, Mi…
Historically, branding specialists were more inclined to explore the potential of micro-videos on platforms like Vine or…
In the essential teachings of Branding 101, the mantra is clear: be different. Standing out in your category, capturing …
Unlocking Global Success: The Key to Building Brands Internationally through Proper Localization As the number of global…
The recent Apple launch event, held on March 21 at its Cupertino, California headquarters, has been described as "boring…
Exploring Chinese Brand Naming: The Uniqueness of LEGO Yesterday as browsing through a fashion magazine, I stumbled upon…
the seo keyword is "fashion brand identity"，you should contain it appropriately： Levi’s launched a new commercial for th…
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