Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Positioning Strategies of Chinese Smartphone Brands, with a Spotlight on Huawei In the past year, Huawei has achieved a …
Dive into the intricate world of alcohol branding in China, where consumption habits span diverse occasions—from celebra…
Navigating Chinese Social Media: The Impact of Viral 'Skinny Challenges' on Sportswear Brands Keeping up with Chinese so…
In the essential teachings of Branding 101, the mantra is clear: be different. Standing out in your category, capturing …
Unlocking Global Success: The Key to Building Brands Internationally through Proper Localization As the number of global…
The recent Apple launch event, held on March 21 at its Cupertino, California headquarters, has been described as "boring…
Multi-branded strategy in French telecommunications echoes the industry trends observed in automotive. As the automotive…
In a revolutionary move on August 10th, 2015, Larry Page announced Google's brand architecture transformation, creating …
the seo keyword is "fashion brand identity"，you should contain it appropriately： Levi’s launched a new commercial for th…
As we step into 2015, much like the debate over whether this lunar year should be dubbed the Year of the Goat, Sheep, or…
In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-e…
Color plays a pivotal role in shaping brand identity, influencing emotional responses, and leaving lasting impressions o…
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