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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

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Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

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Labbrand Research Finds 85.6% of Chinese Millennials Using Mobile Payment for Offline Purchases

NEW YORK, March 13, 2017 – Labbrand, a leading global brand consultancy, previewed its findings on U.S. and Chinese millennials’ digital drivers during the Millennial 20/…

Brand Name Pernod Ricard: Labbrand Creates Brand Name for Pernod Ricard’s New Whisky Distillery

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