Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • FMCG
Contact Us

Healthy Food Naming: GRENADE Chinese Brand Name Creation

Delve into the realm of healthy food naming with Labbrand as they skillfully craft the Chinese brand name for Grenade, accentuating the positive and energetic personality of the brand. Witness the strategic fusion of linguistic artistry and a health-focused approach, showcasing Labbrand’s expertise in creating a resonant identity for Grenade in the Chinese market. Explore the art of healthy food naming with Labbrand’s innovative touch.

Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

GRENADE

The name is Labbrand created was short and vivid, delivering the energetic feeling and unique personality. It highlighted the attitude of always moving forward and exploring more possibilities with both strong body and adventurous attitudes of life athletes.

燃 [rán] represents the iconic personality of Grenade that is self-motivated, passionate and explosive. 拓 [tuò] also reinforces the spirit of life explorers and athletes.

GRENADE
  • Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

    Alva Lv

    Manager, Brand Verbal Strategy

  • We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associations among Chinese audience, hence we hope to find a new name that can mitigate this and really cater to everyone from professional athletes and fitness enthusiasts to the everyday consumer. We are glad that through a professional and comprehensive naming process, LABBRAND successfully provided us with an ideal solution.

    Yating Xia

    Country Manager at Grenade China

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Creation in China: CLIPPER SEAFOODS

In the realm of brand creation in China, Labbrand collaborates with Clipper Seafoods to craft the Chinese verbal and visual identity for their new brand, Northern Light. …

Nespresso Chinese Brand Strategy

Embark on the journey of Nespresso's Chinese brand strategy with Labbrand, as they tackle the challenge of enhancing Nespresso's presence in the China market. Recognizing…

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

SkyTeam Brand Identity Strategy

Labbrand successfully creates the Chinese brand identity strategy for SkyTeam and SkyPriority, establishing a caring and luxury value for the brand. Brand Identity Strate…

Takeda Semiotic Research

Through a semiotic research, Labbrand helped Takeda better understand the communication opportunities in China and South Korea to strengthen their brand. BETTER HEALTH Ta…

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce…

DUREX Brand Strategy in China

Explore the realm of DUREX brand strategy in China as Labbrand redefines the condom category, offering innovative ideas and concepts to shape the brand's future. Witness …

Chinese Brand Tagline Creation: VESTAS

Dive into the realm of Chinese brand tagline creation with Labbrand, where meticulous craftsmanship gave birth to the tagline 业精于风 [yè jīng yú fēng] for Vestas. This exqu…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2024 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

把握行业前沿趋势,了解品牌创新领域的最新动向。

我们将按照本隐私政策收集、处理及披露您的信息。

欢迎添加企业微信,与我们沟通您的品牌需求

欢迎添加企业微信,与我们沟通您的品牌需求

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject