JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Alva Lv

Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tac…

Professor Dr. Peter Zec

Congratulations on this great achievement! Never before have so many companies and agencies faced the professional judgment of our international jury as this year. The fa…

From Hipster to Dorkbot, Creating Chinese Names for Subcultures

In the contemporary landscape, the notion of "culture" has evolved into a dynamic and all-encompassing concept. What we now recognize as mainstream cultures often had the…

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associa…

Labbrand Singapore Hosts Event on Digital Lessons from China

SINGAPOR, May 9, 2017 – Labbrand Singapore hosted a LABSquare event on Thursday, May 4 at Capital Tower, Singapore. The seminar, themed “Digital Amplified: 3 Digital Less…

Brand Positioning Strategy

Design Prototyping

Auto Brand Naming for KIA’s Flagship SUV 5th Generation Sportage

In a noteworthy collaboration within the realm of Auto Brand Naming, Labbrand joined forces with KIA, a highly regarded South Korean automobile manufacturer. The focus of…