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Jessie Zhang

Labbrand has a good understanding of BIOLOGIQUE RECHERCHE’s brand positioning and our distinctive approach to skin care. It has been a pleasure working with them to develop a new Chinese name with the help of their professional knowledge of the Chinese market and consumers.

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Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Yuxiang YANG

The name ‘CYPHANT’ adopts the opinions of young employees. The two components of the name ‘Cyber’ and ‘elephant’ sound a bit inharmonious at first. But it is this inharmo…

Amanda Liu

Labbrand is proud to have worked with Airbnb in the creation of 爱彼迎. The powerful message delivered by 爱彼迎 conveys in a clear way what Airbnb’s mission is to Chinese trav…

Nespresso Brand Team

In 2022, we continued collaboration with Labbrand who created the product names for 4 hero products in Chinese. Among these, Lattissima One is the first coffee machine th…

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

Cécile Mandonnet-Dupic

The name KADJAR carries a sense of surprise; people are not indifferent to it. It fits with the vehicle positioning and the vehicle personality.

Alva Lv

It has been a truly rewarding 11-month journey. We started from building the Office brand under Shui On Land and together we defined the new Office business model with Ch…

Gareth Locke

Creating our Chinese Name shows Mytheresa aims to further integrate into China and strengthen our commitment in the region. We are actively part of the Chinese luxury eco…

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