JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Chinese Nickname Creation

Fear Factor – Why Brands Built On Fear Stay With Us

Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect with consumers. Many brands build their identity aro…

Momento Bilingual Brand Naming and Brand Identity Creation

Embark on a journey of bilingual brand naming with Labbrand, as they craft the Romanic name "Momento," Chinese name 舒享吧 [shū xiǎng bā], and a visually stunning identity s…

Healthy Food Naming: GRENADE Chinese Brand Name Creation

Delve into the realm of healthy food naming with Labbrand as they skillfully craft the Chinese brand name for Grenade, accentuating the positive and energetic personality…

How to Achieve Local Market Packaging in China

INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece on the 5 best and worst Chinese branding adaptati…

Product Packaging Innovation

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

Frankie Taylor

It has been delightful and impressive to work with Labbrand team. Our global tagline 'Come As You Are' not just delivers the literal meaning but also carries the whole br…