JANICE TSANG

I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and m…

JAMES YAN

Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key st…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

JI YOON PARK​

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as …

JUN LAI

It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booki…

FRANKIE TAYLOR

It has been delightful and impressive to work with Labbrand. Our global tagline 'Come As You Are' carries the whole brand philosophy behind. Hence, I imagine our Chinese …

ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

Chinese Brand Naming

Pain Point  Most international brands entering China face the critical challenge of creating a good Chinese name. Chinese consumers prefer to call a brand in Chinese…

The Cultural Jungle of Product and Branding Innovation

The best way to describe branding innovation today is like exploring the jungle. Usually, consultants have a certain freedom to delineate the boundaries of a problem and …

Enriching the Brand Equity for Arla Baby & Me

Arla Baby & Me, a premium offering in the Chinese market, embarked on a strategic initiative to revitalize its brand and create synergy across its product lines, incl…

What is Unique About Japanese Naming

The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity in its history, language, and traditions. But wha…

Chinese Nickname Creation

Brand Positioning in the Airport Industry: The World’s Best Airport Changi

Explore the unique brand positioning in the airport industry with the introduction of Jewel Changi. Since its April opening, this joint venture between Changi Airport and…

How to Create a Good Brand Name? – Use 4 Facets Branding Model as a Guiding Tool of Brand Naming

IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive to consumers, and representing the brand. While all…

Frankie Taylor

It has been delightful and impressive to work with Labbrand team. Our global tagline 'Come As You Are' not just delivers the literal meaning but also carries the whole br…